
Atlantic Engineering & Construction
Transforming AEC Construction: From Operational Challenges to Scalable Success
Company Name: Atlantic Engineering & Construction (AEC)
Industry: Construction & Engineering
Company Size: Medium
Location: New Jersey, USA
Services Provided by BE: Business operations setup, vendor management optimization, back-office automation, website development, and sales funnel integration.
The Challenge
The construction industry presents significant growth opportunities, particularly in both the commercial and residential sectors. The demand for commercial spaces, office renovations, and industrial facilities continues to rise as businesses expand their footprint. Simultaneously, the residential sector is experiencing increasing demand for housing developments, remodeling projects, and sustainable home designs. With market trends indicating consistent growth in these areas, construction companies that streamline their operations and leverage digital transformation stand to gain a competitive advantage.
However, many construction firms, including AEC Construction, face fundamental organizational design and operational inefficiencies that hinder their ability to scale and capture these market opportunities effectively. Without a well-structured business operation model, firms struggle with inefficiencies that impact project execution, financial management, and overall profitability.
Some of the key challenges include
Manual and redundant back-office tasks lead to time wastage and errors.
Access to capital and accounting processes leading to a volatile cash position
Inefficient vendor management causes compliance and quality inconsistencies.
Lack of a digital presence, resulting in low client engagement.
Unstructured sales processes, leading to missed opportunities.
Limited automation in workflow and project tracking.
These operational gaps result in delayed project timelines, resource misallocation, increased costs, and reduced client satisfaction. Construction companies that do not optimize their internal processes risk losing out on lucrative contracts, experiencing financial strain, and struggling to maintain regulatory compliance. By addressing these challenges through a robust organizational design and operational strategy, AEC Construction aimed to position itself as a more efficient and competitive player in the industry.




Our Approach
To address these challenges, Burrowes Enterprises implemented a multi-phase business optimization strategy:
Organizational Restructuring: Defined clear reporting lines and departmental roles to enhance accountability.
Back-Office Automation: Integrated JobTread to streamline task management, invoicing, and scheduling.
Vendor Management Optimization: Implemented a structured selection and compliance tracking system.
Website Development & Digital Strategy: Designed and launched an interactive website to enhance client engagement.
Sales Funnel & CRM Integration: Integrated CRM tools (HubSpot, LinkedIn, Facebook Groups) to improve lead tracking and conversion rates.
Key Actions & Strategies
Automated Back-Office Processes: Reduced manual workload by 70% through digital tools. Implemented workflow automation to streamline operations.
Enhanced Vendor Compliance: Developed a structured vendor compliance checklist. Ensured adherence to quality and regulatory standards.
Launched a High-Performance Website: Designed a mobile-responsive, lead-generating website. Improved online client engagement by 20%.
Optimized Sales Funnel & CRM Implementation: Integrated advanced CRM tools – HubSpot. Increased client inquiries and lead conversions by 30%.
Improved Project Workflow Monitoring: Implemented JobTread for efficient project tracking. Enhanced communication and scheduling capabilities.

Results & Impact
Operational Efficiency: Achieved a 70% reduction in manual workload through automation. Improved task efficiency and reduced administrative delays.
Vendor Compliance Success: Ensured 98% compliance with quality and regulatory requirements. Standardized vendor selection and performance tracking.
Revenue Growth & Market Expansion: Increased project acquisitions by 50% due to improved sales tracking. Expanded market reach and client base.
Digital Engagement & Online Presence: Enhanced website user experience leading to a 20% rise in client inquiries. Strengthened AEC’s digital marketing strategy.
Project Completion & Client Satisfaction: Achieved a 95% on-time project delivery rate. Improved client satisfaction through structured and efficient processes.
Lessons Learned & Takeaways
Technology-Driven Growth: Automation is essential for scaling construction operations efficiently.
Vendor Compliance Ensures Quality: A structured vendor evaluation process prevents costly mistakes.
Digital Presence Matters: A well-designed website significantly boosts client engagement and lead generation.
CRM is a Game-Changer: Structured sales tracking enhances business growth potential.
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