Scrapays
Scaling a Circular Economy Platform: Enhancing Waste Collection Efficiency and Agent Engagement
Company Name: Scrapays
Industry: Circular Economy & Waste Management
Company Size: Medium
Location: Nigeria
Services Provided by BE: Organizational Change Management, Marketing Strategy Development, Performance Analysis, Business Process Optimization, Digital Transformation, Community Building Strategy, and KPI Tracking Implementation.
The Challenge
Scrapays sought to optimize its waste collection operations, agent engagement, and marketing performance to scale operations efficiently. The company faced challenges in:
- Agent Retention & Churn: High turnover and inconsistent engagement from agents.
- Inefficient Fleet Management: Delays in pickups and logistics coordination.
- Fragmented Data Tracking: Lack of centralized data collection to measure performance effectively.
- Limited Market Awareness: Inconsistent messaging and brand positioning hindered lead generation.
- Scaling Digital Capabilities: Transitioning into a tech-first, data-driven organization while maintaining operational efficiency.
These obstacles prevented Scrapays from meeting its waste collection targets and expanding its impact in the circular economy sector.
Our Approach
- Developed a Change Management Strategy aligned with Scrapays’ transition to a tech-first and data-led company.
- Implemented a 3-Month Marketing Strategy & Content Calendar targeting agents and waste producers for better engagement.
- Optimized Fleet & Logistics Operations, introducing structured hub/cluster development to reduce pickup inefficiencies.
- Established a Centralized Metric Tracking Framework to measure agent performance, lead conversion, operational efficiency, and fleet utilization.
- Enhanced Branding & Messaging to create a consistent, high-impact brand presence across digital platforms.
Key Actions & Strategies
- Optimized Hub & Cluster Development: Created regional clusters for waste collection to improve route efficiency. Introduced localized campaigns to engage agents and producers.
- Developed a Performance Metrics Framework: Integrated KPI tracking for fleet management, agent engagement, and marketing performance. Enabled real-time data collection to optimize decision-making.
- Strengthened Brand Messaging & Market Positioning: Developed a Brand Messaging Framework to align Scrapays’ communications with its circular economy goals. Enhanced digital advertising and social media outreach through targeted messaging.
- Enhanced Agent Training & Engagement: Introduced an Agent Lifestyle Process. Document to support onboarding and retention strategies. Implemented community-building initiatives to reduce churn and improve agent performance.
- Built a Sustainable Digital Transformation Plan: Transitioned Scrapays into a data-led organization through enhanced CRM & Retool-based tracking. Launched WhatsApp bot automation for agent onboarding & user engagement.
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Community Partnerships Manager – DataCamp
Projected Results & Impact (project in progress)
- Waste Collection Volume: Increase by 30% within the first three months.
- Agent Engagement: Improve agent retention by 25% through incentive programs and lifestyle training.
- Fleet Efficiency: Reduce pickup delays by 40% by optimizing logistics planning.
- Marketing Performance: Achieve a 15% increase in lead conversion rates from social media & localized ads.
- Brand Visibility: Increase digital engagement by 30% through improved messaging and campaigns.
Lessons Learned & Takeaways
- Tech-Driven Growth: Leveraging data analytics and digital engagement is crucial for scaling waste collection operations.
- Localized Marketing is Key: Hyper-localized campaigns improve lead conversion and agent onboarding.
- Fleet & Logistics Planning Drives Efficiency: Cluster-based strategies reduce operational delays and improve cost efficiency.
- Agent Engagement Boosts Performance: Structured training, incentives, and community-building effortsimprove agent productivity.
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